Sales Enablement Programme

The heart of sales enablement is the people. As a sales enablement professional, how do you ensure that the sales team has the right business-essential competencies to achieve their business goals?
One of the key problems that keeps sales enablement professionals awake at night is how to create an environment that enables the sales force to successfully meet its targets and goals.

Learning Outcomes

In this programme you will be able to:

  1. Leverage explore, identify, and customize business-essential competencies for members of the sales ecosystem.
  2. Customize and use a competency assessment tool to determine competency gaps.
  3. Use a systems approach to define, design, develop, deploy, manage, and measure sales talent development solutions with agility.
  4. Screen and select sales talent, including trainers and coaches, who fit best with the overall strategy of the enablement program.
  5. Conduct formative and summative evaluation of sales enablement solutions, and use the results for continuous improvement of these solutions.
  6. Measure the business impact of sales enablement solutions.

Programme Outline

Module 1: Introduction to Sales Enablement

  • What is Sales Enablement?
  • Who Manages Sales Enablement?
  • Sales Enablement Challenges

Module 2: Building a Sales Enablement Plan

  • Sales Enablement Goal – Lead Conversion, Opportunity Creation, Deals Closed, Upsell and Retention Rates
  • Sales Enablement Processes
  • Sales Enablement Technology

Module 3: Sales Enablement Collaboration

  • Sales Enablement Training
  • Sales Enablement Best Practices

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Delivery Method

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

Course Includes

  •  5-Day Training
  • Course Notes
  • Stationary
  • Nationally Recognized and Internationally Accredited Certification
  •  Tea/Coffee Breaks
  • Working Lunches
  • Training materials (Soft file)
  • An evening of Thai culture emersion - River Cruise.

Evaluation Criteria

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Training Date
Month Day(s) Year

January 9-13
January 23-27 2023
February 6-10 2023
20-24 2023
March 13-17 2023
March 27-31 2023
April 17-21 2023
April 24-28 2023
May 8-12 2023
May 22-26 2023
June 3-7 2023
June 23-30 2023
July 3-7 2023
July 17-21 2023
August 7-11 2023
August 21-25 2023
September 4-8 2023
September 25-29 2023
October 2-6 2023
October 16-20 2023
November 6-10 2023
November 27- 01 December 2023
December 4-8 2023
December 11-15 2023

Location: Bangkok, Thailand

**Reserve your seats now! No CREDIT CARD required.**