Marketing Masterclass

Do new marketing channels baffle you? Or are you overwhelmed by the ways to develop your brand? Are you looking for a complete marketing programme to teach you everything you need to become a marketing expert?

If yes, then you’ve found the right programme! With the skills learned in our Marketing Master Class Short Programme, you can learn how to land a job in the high demanding marketing industry and help clients increase their business. Or even take it a step further and grow your own business.

Learning Outcomes

In this programme you will be able to:

  1. Evaluate Consumer behavior – how people make buying decisions.
  2. Create offerings.
  3. Develop and manage offerings.
  4. Use marketing channels to create value for customers.
  5. Use supply chains models.
  6. Do marketing research and market intelligence.
  7. Understand the ethics of Professional selling.
  8. Create your own marketing plan.

Programme Outline

Module 1: What is marketing?
Module 2: Consumer behavior

  • How people make buying decisions
  • Business buying behavior
  • Market segmenting, targeting, and positioning

Module 3: Developing and managing offerings

  • Creating offerings
  • Using marketing channels to create value for customers
  • Using supply chains to create value for customers
  • Gathering and using information: marketing research and market intelligence

Module 4: Integrated marketing communications and the changing media landscape

  • Public relations, social media, and sponsorships
  • Professional selling
  • Customer satisfaction, loyalty, and empowerment
  • Price, the only revenue generator

Module 5: The marketing plan

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Delivery Method

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

Course Includes

  •  2-Day Training
  • Course Notes
  • Stationary
  • Nationally Recognized and Internationally Accredited Certification
  •  Tea/Coffee Breaks
  • Working Lunches
  • Training materials (Soft file)
  • An evening of Thai culture emersion - River Cruise.

Evaluation Criteria

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Training Date
Month Day(s) Year

January 12-13 2023
January 26-27 2023
February 9-10 2023
23-24 2023
March 16-17 2023
March 30-31 2023
April 20-21 2023
April 27-28 2023
May 11-12 2023
May 25-26 2023
June 15-16 2023
June 29-30 2023
July 6-7 2023
July 20-21 2023
August 10-11 2023
August 24-25 2023
September 7-8 2023
September 28-29 2023
October 5-6 2023
October 19-20 2023
November 9-10 2023
November 30-01 December 2023
December 7-8 2023
December 14-15 2023

Location: Bangkok, Thailand

**Reserve your seats now! No CREDIT CARD required.**