eCommerce 101

e-Commerce is booming. e-Commerce is a word being thrown around a lot in the modern business environment, but what exactly is it? eCommerce, short for Electronic Commerce is a term for any business that involves consumers to electronically purchase or exchange goods and services for currency online.

Learning Outcomes

Learning Outcomes / Key Takeaways

In this programme you will be able to:

  1. Overview of all the aspects of e-commerce.
  2. Achieve success in the form of new sales / leads / partnerships.
  3. Understand the impact and scope of digital revolution.
  4. Identify new opportunities to conduct business.
  5. Build your own website.

Programme Outline

Module 1: Introduction to e-Commerce

  • What is e-Commerce?
  • Why e-Commerce?
  • History and how it has evolved
  • What is m-Commerce (Mobile Commerce)?

Module 2: Benchmarking and Competitor Analysis

  • Why benchmarking is important?
  • How to execute a good competitor analysis

Module 3: Identifying your customers

  • Who are the customers?
  • Identifying good niches
  • How to approach your identified customers
  • How to execute a good competitor analysis

Module 4: How to build a website yourself

  • Technical infrastructure behind a website
  • Understanding the Cloud
  • Content Management Systems
  • Introduction to WordPress and how to build a website using WordPress

Module 5: Getting started with Digital Marketing

  • Digital Marketing basics
  • Building a Mailing List
  • Landing Pages
  • Follow-up Marketing (Autoresponders)
  • Pay-per-Click and Ad Networks
  • Affiliate Marketing Models
  • Search Engine Optimization
  • Search Engine Marketing
  • Press Releases and Article Submission

Module 6: Tools and technology of e-Commerce

  • Metrics basics
  • Google analytics
  • Facebook Insights
  • Email Marketing Stats
  • Project Management tools
  • Communication tools
    • Email
    • Chat / Support
  • Social management tools
  • Grabbing Social data and why it matters
  • CRM platforms
  • Credit card processing and billing
  • Last paradigm shift
  • Artificial Intelligence
  • Virtual Reality and Augmented Reality
  • What to expect next few years and how to be prepared

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Delivery Method

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

Course Includes

  •  5-Day Training
  • Course Notes
  • Stationary
  • Nationally Recognized and Internationally Accredited Certification
  •  Tea/Coffee Breaks
  • Working Lunches
  • Training materials (Soft file)
  • An evening of Thai culture emersion - River Cruise.

Evaluation Criteria

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Training Date
Month Day(s) Year



January 9-13
2023
January 23-27 2023
February 6-10 2023
February
20-24 2023
March 13-17 2023
March 27-31 2023
April 17-21 2023
April 24-28 2023
May 8-12 2023
May 22-26 2023
June 3-7 2023
June 23-30 2023
July 3-7 2023
July 17-21 2023
August 7-11 2023
August 21-25 2023
September 4-8 2023
September 25-29 2023
October 2-6 2023
October 16-20 2023
November 6-10 2023
November 27- 01 December 2023
December 4-8 2023
December 11-15 2023
Certification

Location: Bangkok, Thailand

**Reserve your seats now! No CREDIT CARD required.**