Developing New Products and Services

New products and services are the lifeblood of all businesses. Investing in their development isn’t an optional extra – it is crucial to business growth and profitability.But embarking on the development process is risky. It needs considerable planning and organisation.This guide will outline the key stages in the lifecycle of products and services so you know when the time is right for your business to start the development process.

It will explain how a planned and phased development process will help you make the wisest investment and budgeting decisions. It will also advise you on how best to create a development team and manage a project.

Learning Outcomes

Learning Outcomes / Key Takeaways

In this programme you will be able to:

  1. Capture new ideas.
  2. Screen out those ideas not worth taking forward.
  3. Consider specifications such as technical feasibility and market potential.
  4. Seek new markets.
  5. Develop The Concept.
  6. Position And Launch.

Programme Outline

Module 1: Introduction and the Strategic Elements of Product Development

  • Key step in developing a new product or service
  • Product innovation
  • Idea Generation
  • Technology transfer
  • Relations between science and technology

Module 2: The New Products Process

  • Opportunity identification and selection
  • Identifying customer needs
  • Setting Priorities for Development
  • Product Development Case Discussion
  • Good-based product
  • Service-based product

Module 3: Sales Forecasting and Financial Analysis

  • Project feasibilities
  • Risk in forecasting
  • Financial analysis

Module 4: Product Design

  • Concept generation & product specification
  • Product architecture
  • Design for environment
  • Design for manufacturing

Module 5: Development Team Management and Product Launch

  • Select NPD team
  • Reward systems for engineers and scientists
  • Strategies associated with new product launches
  • Implementation plan.
  • Market testing
  • Reducing Lead Times

Module 6: Post-Launch Monitoring

  • Organizing the NPD Effort
  • Expert advice
  • Learning and development
  • Protection of people and assets
  • Challenges to New Products & Services
  • Assessment, Review, and Independent Reflection

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Delivery Method

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

Course Includes

  •  5-Day Training
  • Course Notes
  • Stationary
  • Nationally Recognized and Internationally Accredited Certification
  •  Tea/Coffee Breaks
  • Working Lunches
  • Training materials (Soft file)
  • An evening of Thai culture emersion - River Cruise.

Evaluation Criteria

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Training Date
Month Day(s) Year

January 9-13
January 23-27 2023
February 6-10 2023
20-24 2023
March 13-17 2023
March 27-31 2023
April 17-21 2023
April 24-28 2023
May 8-12 2023
May 22-26 2023
June 3-7 2023
June 23-30 2023
July 3-7 2023
July 17-21 2023
August 7-11 2023
August 21-25 2023
September 4-8 2023
September 25-29 2023
October 2-6 2023
October 16-20 2023
November 6-10 2023
November 27- 01 December 2023
December 4-8 2023
December 11-15 2023

Location: Bangkok, Thailand

**Reserve your seats now! No CREDIT CARD required.**